Moonburger, a plant-based burger stop, is imagining a burger stop for now leading with taste (and not mission). Solving many of the greatest social and environmental challenges of our time requires major, society-wide shifts. Human consumption is one of the most essential and powerful ways to effect big, systemic changes (alongside top-down policy change and others). But human consumption is a powerful and complicated machine. Is cause-based marketing really the best way towards changing hearts, minds, and behavior?

— Jeremy Robinson-Leon (Founder, Moonburger)